
Everything that can be turned digital will be made digital. Or at least that’s what we are seeing nowadays.
Music has become digital. The advent of mp3 players has made music more accessible and more portable for music lovers. Movies have become digital. The mpeg format, among others, has made watching and collecting movies more convenient. Communication has become digital. The innovations in mobile phone technology have drastically enhanced the way people get and keep in touch with one another.
If the digital age has ushered these and other great improvements in the arena of media and telecommunication, what implications does it have for books and the publishing industry?
In the last few years, electronic books and digital reading have made radical changes in the presentation and availability of books and the way people read them. Technology has made it easy to access the latest bestsellers by downloading them from online retailers and onto a digital reading device. Digital technology has also made books more accessible, more portable, easier to collect and more convenient for people to read. However, the same technology that facilitates the circulation of e-books also raises concerns among publishers whose bread and butter is the production of actual books.
The publishing industry has relied heavily on the printing and publication of books and on the people who go to bookstores to buy them. This is how the industry has thrived for years. If more and more people preferred digital reading devices and download books instead of going to book shops to buy actual books, the publishing industry would experience a dramatic change in the way it carries on its business. Publishers will have cope with the emergence of new technologies that steer the reading public towards books in digital format. But how?
The digital age has shaken, brought change to and revolutionized many existing technologies. When cassette tapes were invented, vinyl records were rendered obsolete. When CDs came out, cassette tapes were rendered obsolete. The mp3 player is more or less doing the same thing to compact discs. And yet the music industry has managed to evolve and find ways to ride the wave of technology, one innovation at a time. The publishing industry can do the same.
Electronic books and digital reading are still relatively at their infancy stage. Their presence, however, have indicated that the rules and tools of the publishing game have changed. Publishers with good business acumen would be wise to start finding ways of getting on the digital bandwagon and begin steering their business, or parts of it anyway, toward this emerging trend. The publishing industry can innovate and reinvent itself. It has to.
Digital books may be the future of reading but it has yet to reach a certain level of popularity before it can totally take over actual books and the publishing industry, or even render them obsolete. Nevertheless, it is also never too early to start looking at the possibilities presented by modern technology and how it may change and revolutionize the publishing industry.
