Impact of the Internet on US Elections Dissected in Xlibris Title

The 2008 general elections in the United States will be most unlike any that have come before. With the proliferation of the Internet and people becoming more tech savvy, the campaign and election season will be greatly impacted by the convergence of the Internet and politics.

A little over two years ago Karen A.B. Jagoda self-published a book through Xlibris that pretty much foretold the circumstances of the current election season. Her book, “Crossing the River: The Coming of Age of the Internet in Politics and Advocacy”, focuses on the use of online tools to better allocate valuable campaign resources, among other things.

Jagoda sees the importance of a junction between the Internet and politics for candidates who want to effectively raise funds for their causes, persuade voters with their political agenda, and mobilize teams for campaign support. The author also assesses the implications of the World Wide Web for the interactivity between politicians, the media and people during the campaign season.

Crossing the River is a collection of essays and research from political online strategists and insiders from both the Democratic and Republican camps. Areas of interest dissected in this self-published book are the use of the internet, the evolution of media, the expansion of online fundraising, the growth of money in politics, political online advertising, the propagation of blogs and the use of emails to reach more voters.

Candidates, political strategists, campaign managers, media planners and buyers, fundraisers, grassroots organizers, public affairs experts, Web publishers, political scientists, and entrepreneurs are sure to find Crossing the River an invaluable tool and an insightful read, especially in the current election season.

Crossing the River: The Coming of Age of the Internet in Politics and Advocacy is available on the Xlibris and Amazon bookstores.